As most of you are no doubt aware, professional advertising is extremely expensive. This is a particular challenge for authors because the royalty on a per book sale is minimal. Using my own “Just Thinking” book as an example. The most popular format to buy “Just Thinking” is eBook, which sells for around $4.75 – $5.00 (USD or currency equivalent). That generates a remuneration to me of around $2.75 – $3.00.
Advertising in a single local bus shelter for 4 weeks would have cost me $400.00 (from a quotation in February 2019), so my obvious question to myself was “What are the chances of traffic going past a single bus shelter ( in our small town) generating in excess of 130 book sales over a 4 week period? My answer was “Not likely”! When you consider the exorbitant costs/sec of TV advertising then, unless you have corporate financial backing, it is not a feasible option. So what do we do?
We take every advantage to promote our books with presentations; perhaps a “local author” story in the newspapers; form ties with local business organizations; hand out courtesy copies as appropriate; use the internet and any social media possibilities. We really are only limited by our time available and our creativity. As one promoter of self-publishing noted “Be prepared to sell one book at a time. If you are waiting for those mass sales, you are likely to be disappointed. One sale at a time means your book is selling, and what more do you really want?” Wise advice.
So … in the context of being creative, I have made a video of myself reading “A Stray Named Ray” from my book “Just Thinking”. Whether I do any more remains to be seen so feedback is invited. If you are driven to checkout the book (i.e. my video was successful!). then amazon.com is the best place to read reviews, but FriesenPress Bookstore is probably the most competitively priced retailer, especially with paperback and hardcover formats. Enjoy!