“Just Do It”, as most of the world probably knows, is the advertising slogan for Nike … but it can go so much deeper than selling sportswear.
A very long time ago, I went on a one week course*** “Success through a Positive Mental Attitude”. I started the course rather skeptical about the philosophy behind it, and was totally converted by the end of the week. Lessons from that course have been an active companion on my journey through life ever since.
One aspect that was stressed was the simple process of addressing a tendency to procrastinate. I have no doubt that we have all done it! Procrastination can be triggered by a number of aspects, but the one I want to focus on here is delaying something because of our uncertainty about its success.
Example: I know an individual who wants to start Blogging one day, and addressing some personal issues which, it is hoped, will prove of value to people who are coping with similar experiences.
Example: I know a budding poet who is very hesitant about making her work public.
Procrastination in both cases would seem to lead back to personal insecurities, or what has been termed “fear of failure”. In the above examples, questions could be posed such as “What if nobody reads my Blog?” “What if somebody comments and clearly did not understand my point?” “What if nobody likes my poetry?” I would suggest that for every creative thought we have, there could be any number of negative “What if?” thoughts.
The solution is to take a “So what?” approach, and this can be done very logically by asking yourself the question “So what?” In other words, given the worst case scenario, what difference is it likely to make? In the vast majority of circumstances, it will make absolutely no difference. i.e. your life will not change. You may not achieve your goal, but the status quo remains.
If your dream is to write and publish a book – Just Do It! Once you have the inherent costs covered, then what really happens if it does not sell? Nothing. Your life is just as it was before the book was written.
If you meet a person who you really like, you might be hesitant to ask him/her out for fear of a rejection. However, are you in a relationship with him/her now? Obviously not. So if your invitation is declined, then nothing changes. i.e. If you have everything to gain, and nothing to lose, you should just do it!”
“Just Do It” should be an integral part of our creative thinking, as should be “If you have everything to gain, and nothing to lose!
Another aspect of positive thinking is, again, very logical. If you had a book of (e.g.) poetry published, and the initial book promotions produced no sales, the “So what?” question once again applies however, this time the rationale is rather different This time, while not selling a copy is not going to change your life, it is your desire to sell your book of poetry. The solution? Promote it again.
We can rationalize that out of the millions of people cruising the internet and the social media sites, there must be somebody to whom your book will appeal! Perhaps your next promotion will reach that person, or perhaps it will be the ninth promotion that will sell a copy. You obviously do not know how long it will take to “hit” the right person …. but you do know with absolute certainty that unless you make the effort, then reaching that lover of poetry cannot happen.
So what dreams do you have that you are going to pursue one day? Perhaps “one day” should be today. What have you got to lose and, in a worst case scenario …. so what? This is not going to apply to every challenge we give ourselves, but it will in the majority of cases. If you have everything to gain, and nothing to lose ………. just do it!