I have always been a detail oriented individual and have often been involved in analytical work. WordPress statistics are, in my mind, intriguing because I keep coming up with illogical data, such as 2 or 3 visitors from 6 different countries, or no visitors even though I had received Comments!
Today I was looking at Followers, because I know that many bloggers see a relevance in that data… but should they?
Let’s “do the math”!
Using my Blog’s actual data, I currently have 380 Followers (331 WP + 44 FB + 5 Twitter). The first point of interest is that while WP tell me every time I have a new Follower, they have never advised me any “Unfollowings”, so I could deduce that nobody has ever unsubscribed since the Blog started on October 2014. While I find that an unlikely scenario, another explanation could be that WP simply do not advise of such circumstances (but hopefully do adjust stats proportionately!) This would suggest that I really do have 380 Followers.
I publish on a daily basis and so, if everybody were living perfectly scheduled lives, I would expect the April stats to show 380 (Followers) x 30 (days in April) = 11400 Visitors total for April.
Many of you certainly do visit daily (thank you!) however, many only visit once every few days (thank you also!). These are obvious (in my data) when I see a familiar name Liking numerous Posts, or writing multiple Comments, over the course of a single day. I am going to assume that reading multiple Posts in one day counts for one visit(or)
Given that my April stats should ideally (and theoretically) show 11400 Visitors:
Let us assume (due to lack of facts) that my Visitors are broken down into the following groups for this past April:
Group A = 10% Followers visit daily ( 38 x 30 days = 1140 Visits)
Group B = 25% Followers visit weekly (95 x 4 weeks = 380 Visits)
Group C = 25% Followers visit every 2 weeks (95 x 2 = 190 Visits)
Group D = 25% Followers visit once/month (95 x 1 – 95 Visits)
Group E = 15% Followers are on vacation and with no internet for a month = No Visits
Based on the above, I would expect to see a total of 1805 Visitors for April!
My actual data for April shows 314 Visitors! I really cannot understand how 380 Followers can only generate 314 Visits to a Blog which published 30 Posts during that month.
I would like to give WP the benefit of the doubt, so would like suggestions as to what aspect of the data regarding Followers I am clearly not understanding? Failing that, then to the many bloggers who see a relevance in that data, I would ask “Should you?”
Food for thought.