As so many of you are already aware, the hardest part of getting a book “out there” are the promotional aspects. Without a really healthy budget, it becomes a matter of determining how to reach potential buyers at minimal cost.
This blog is my most consistent method of advertising, and I have had a local newspaper run a promotional story. A few businesses have agreed to display a promotional poster, and I have just recently had our local B.I.A. (Business Improvement Area) agree to posting material on their promotions sign board as well as on their office front window. There are a number of other BIA’s which I need to contact but, with the exception of this blog, those are all local advertising, so how do I reach the world in general?
I have participated in a number of written interviews within the Blogging community, and have used social media. This coming Thursday, I am being interviewed over the telephone by a company in the US that apparently records the conversation; edits it as necessary, and then broadcasts it. It is my understanding that there are companies in the book business who like to listen to the author interviews as it may help them decide which new books should perhaps be seriously considered.
Given that all promotional costs must be considered in the context of potential pay-back, I have deliberately kept my costs to a minimum, and that includes promotional materials. Below is my latest endeavor for local promotions, and is a simple combination of Word Processing and Paint software!
It is a glossy 4″ x 6″ hand-out. Whether it will have any impact will be apparent soon enough, but the cost was minimal (the photograph paper), some printer time and toner, and my time! Can I appropriately modify it to reach potential buyers outside of our area? Probably … everything has to be tried because no promotions will almost certainly equate to “0” sales, and why write a book if nobody is going to get any pleasure from reading it? 🙂