The book “Who Said I was up for Adoption?” (my account of the first 18 months of Ray living with us), just recently sold an eBook version in Australia … so thank you so much Australia! Why the personal thank you to Australia? Because that single copy purchase gave a total sales to date of 100 copies!
To many people, a 100 copies is rather insignificant, particularly when the book was published in 2016 however, to me it means that my story of Ray has reached at least a hundred people. That makes me very happy because not only is his story interesting, but he deserves all the recognition that I can give him! He has worked hard at adjusting from his earlier life and resulting insecurities, and general antisocial behavior, to one where is constantly in contact with people. Every moment with Ray in public is a pleasure as I watch the smiles, and listen to the comments about how wonderful he is!
Indie authors are well aware that the high cost of advertising excludes the conventional forms of advertising, and even acquiring a room for a reading can be very questionable. When one looks at the potential remuneration per book, it takes significant sales to cover even a minimal outlay.
To give an example from here in S. Ontario, I was offered advertising space in a single bus shelter for $400.00/month. At an average remuneration of less than $4.00/book, simple math dictates that one bus shelter must generate sales in excess of 100/month to become worthwhile. Needless to say, I declined that offer.
A local dog supplies store offered to carry this book, but required 250-300 copies to distribute to their other stores, with the expectation of reimbursement for unsold copies. Insurance to cover book returns is available at a very high cost and, to complicate matters further (and contrary to what some people may think), authors are not given unlimited books for free! Purchasing 250 copies to supply to them, even at my heavily discounted price, would cost me over $3,000.00.
I do not revolve in writers circles, but I do suspect that many indie authors will be able to totally relate to the challenges of advertising. I remember reading recently some advice from an established indie author, on the sales expectations of self-publishing. The advice was to celebrate one sale at a time and, from my experiences with “Who Said I was up for Adoption?”, “Just Thinking”, and “The Odessa Chronicles, I would suggest that is a very realistic approach.
So again … thank you Australia, that single eBook sale in March pushed total sales of “Who Said I was up for Adoption?” to that magical 100!