As most of you are no doubt aware, professional advertising is extremely expensive. This is a particular challenge for authors because the royalty on a per book sale is minimal. Using my own “Just Thinking” book as an example. The most popular format to buy “Just Thinking” is eBook, which sells for around $4.75 – $5.00 (USD or currency equivalent). That generates a remuneration to me of around $2.75 – $3.00. Continue reading
We are very fortunate to have a covered front porch, so we can sit outside and be sheltered from the sun. We take advantage of that at every opportunity, particularly at lunch time, and Ray has no problem joining us and stretching out on his mat … unless we just emptied a yogurt container, in which case his job is to clean it out before we recycle it!
Ray has always amazed me at how much dexterity he has if food is involved and, despite the limitations of his paws, he can quickly stabilize the container for as long as is necessary!
Nice work Ray, and great show of creativity!
Living with Ray in those early years was a massive education for me. Because Ray was my first dog, I not only had to learn how to interact with him; how to establish mutually acceptable behaviour patterns; how to “read” his body language, but also (as a context for this Post) how to try and see the world from his perspective. If I could understand his view of the world, I might be able to understand him! Continue reading
“So long ago” was a Post from “long ago”, and considers how perceptions of time will vary with any given event. My subject for that Post was our beloved Ray, and how the time when our year was pre-occupied with his heart-worm treatment program seemed like only “yesterday”. Continue reading
One inherent and major challenge with self-publishing, is the marketing aspect. No book is going to sell if nobody knows it exists … and that is where the marketing comes in. If you happen to be a celebrity, then your marketing issues are quite possibly going to go away as some publishing and/or marketing company will happily take on those responsibilities but … for the rest of us? We tend to be on our own, developing our own strategies, and trying to come up with something that is financially feasible.
A professional publicist did offer to take on the marketing responsibilities for “Who Said I was up for Adoption?” for $18,000.00/year (if I recall correctly). To “break even” would dictate selling over 3500 copies per year however, as all net profits will be donated to the Oakville & Milton Humane Society (our local shelter who rescued Ray and worked with him to make him a feasible candidate for adoption), the questions all revolved around investing such a significant value into a high risk venture. Should I take the chance, and be prepared to write-off the $18,000.00 if necessary? My answer to myself was a decisive “No!”
The most economical method of reaching people is via the various social media platforms and, of course, through blogging. A local library here agreed to carry “Who Said I was up for Adoption?” in their inventory, and our local newspaper has promoted it on a number of occasions.
“Who Said I was up for Adoption?” is quite simply a tribute to our beloved Ray. It documents, in considerable detail, the emotional roller coaster ride that was the first eighteen months of Ray living with us. He gave us many challenges, not the least of which was testing positive for heart-worm, and our first summer with him was subsequently dictated by his heart-worm treatment program. He was distrusting of all people and other dogs and would bark loudly to show his displeasure and “make them go away”! He would misread body language and react inappropriately. and would do so many other challenging things that we used a considerable amount of professional help in order to get him comfortable in his new environment. All of this is detailed in “Who Said I was up for Adoption?”
For marketing, I will simply say that it can be purchased in eBook, paperback and hardcover formats, and is available world-wide through all the usual on-line book retailers. It is currently on special pricing of $4.99, $11.99 and $19.99 (for the three formats respectively) if ordered direct from the FriesenPress Bookstore (link below):
Finally, there are numerous reviews on amazon.com. for anybody trying to decide whether Ray’s story is for them!
We have a lady in our town that loves dogs … and photography. She publishes a book every year that is a collection of photographs of dogs she meets as she travels around here. All the proceeds from book sales go to the Oakville & Milton Humane Society (being the organization that rescued our beloved Ray).
The book is a very popular fundraiser, but this year she wanted to go a step further in her interest in dogs. She subsequently started podcasting, which covers her interviews/talks with people from all aspects of life and from anywhere in the world. The common denominator is man’s best friend …. dogs!
A few weeks ago, she asked me if I would be interested in participating, and the answer is below!
We were concerned about Ray’s position relative to COVID-19, and were reassured that the virus is ineffective on dogs. However, it really is not that simple. Continue reading
Personal identity (in this context = how you see yourself), is always an interesting topic for discussion. It can however be very complicated if you have a dog in your life and, in some cases, may even trigger an identity crisis! Continue reading
It seems incredible but … five years ago? Really? Continue reading